<![CDATA[The Genesys: Webinars]]>https://newsletter.genesysgrowth.com/s/webinarshttps://substackcdn.com/image/fetch/$s_!-PqK!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb5b2c919-afa6-4176-b5d1-622e8c69d12e_191x191.pngThe Genesys: Webinarshttps://newsletter.genesysgrowth.com/s/webinarsSubstackFri, 01 May 2026 10:38:38 GMT<![CDATA[Why AI makes everything sound the same]]>https://newsletter.genesysgrowth.com/p/why-ai-makes-everything-sound-thehttps://newsletter.genesysgrowth.com/p/why-ai-makes-everything-sound-theSat, 29 Nov 2025 06:12:39 GMTIn this podcast, I join Rahul from Nevara to discuss:

  • Why most founders struggle to explain what their product actually does

  • The common mistakes on homepages

  • Why AI makes everything sound the same

  • And how to make your message simple and clear

If you’re building 0→1, this will help you fix your messaging fast.

]]><![CDATA[Founders’ biggest differentiation mistakes]]>https://newsletter.genesysgrowth.com/p/founders-biggest-differentiationhttps://newsletter.genesysgrowth.com/p/founders-biggest-differentiationFri, 11 Jul 2025 12:55:26 GMTIn this podcast, I join Sheharyar from Futurenostics to discuss:

  • What’s truly broken in SaaS GTM

  • Why is the explosion of AI content making things worse

  • Why does clear messaging beat volume today

  • Founders’ biggest differentiation mistakes

  • Why does founder visibility matter more than ever

  • How can startups use AI without falling into the sameness trap

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]]><![CDATA[Master AI-Driven GTM in 2025]]>https://newsletter.genesysgrowth.com/p/master-ai-driven-gtm-in-2025https://newsletter.genesysgrowth.com/p/master-ai-driven-gtm-in-2025Wed, 26 Feb 2025 09:35:00 GMTIn this webinar, I join Saad Arshed from XGrid to discuss:

  • The role of AI in outbound & personalization

  • AI prompts engineering & training

  • AI-generated content

  • AI stacks and tooling

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]]><![CDATA[2025 B2B SaaS positioning & messaging]]>https://newsletter.genesysgrowth.com/p/2025-b2b-saas-positioning-and-messaginghttps://newsletter.genesysgrowth.com/p/2025-b2b-saas-positioning-and-messagingFri, 10 Jan 2025 09:43:00 GMTIn this webinar, I join Mike Sachs from GTM Diagnostics to discuss:

  • Common problems my clients face

  • My strategic process for crafting product marketing messages

  • The importance of clarity in messaging and the pitfalls of 'GTM dilution'

  • Actionable steps to refine your go-to-market strategy

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]]><![CDATA[AI-powered messaging & websites]]>https://newsletter.genesysgrowth.com/p/ai-powered-messaging-and-websitehttps://newsletter.genesysgrowth.com/p/ai-powered-messaging-and-websiteThu, 28 Nov 2024 09:47:00 GMTIn this webinar, I join Karan Chaudhry, CEO of Sprouts.ai to discuss:

  • Starting with product marketing

  • How I use ChatGPT and AI-led Growth Workflows

  • My process to turn messaging into landing pages and content

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]]><![CDATA[Scaling content repurposing with AI workflows]]>https://newsletter.genesysgrowth.com/p/scaling-social-growth-with-ai-workflowshttps://newsletter.genesysgrowth.com/p/scaling-social-growth-with-ai-workflowsTue, 26 Nov 2024 09:31:00 GMTIn this webinar, I join Eoin Clancy from AirOps to discuss:

  • How to use AI for rapid topic expansion and SEO keyword research.

  • The role of high-quality, AI-assisted content across multiple channels.

  • How to leverage proprietary data for more targeted and impactful content.

  • Key takeaways from Matteo's experience scaling with AirOps

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]]><![CDATA[Why messaging can make or break your content]]>https://newsletter.genesysgrowth.com/p/why-messaging-can-make-or-break-yourhttps://newsletter.genesysgrowth.com/p/why-messaging-can-make-or-break-yourMon, 02 Sep 2024 08:39:00 GMTIn this webinar, I join Saad Arshed from XGrid to discuss:

  • What is GTM dilution and what causes it

  • How messaging impacts content

  • How to create a content strategy that works back from product marketing

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