In Yash's own (paraphrased) words:

⤷ It combines RevOps, BDR/SDR, and Marketing in one role
⤷ RevOps: knowledge of data, systems and connecting tools
⤷ BDR/SDRs: knowledge of the business, sales process, and the art of selling
⤷ Marketing/Demand Gen: knowledge of the ICP, advertising, and being creative

Why it's so powerful:

1) Role consolidation speed things up:

⤷ Cross-functional collaboration is resource intensive
⤷ Consolidating multiple roles into one adds substantial speed
⤷ Now few people can do the job (and have the impact!) of entire teams

2) Consolidation means leaner, most effective teams:

⤷ Leaner teams don't just achieve more, they save time, money, and reduce risk
⤷ These savings translate into time-to-market advantage
⤷ Which is critical in our fast-paced, ever-competitive market

3) Automation makes space for more creative freedom:

⤷ With the right (AI) tools, GTMEs streamline/automate part of their workflows
⤷ BDRs love the sales process, but repetitive tasks drain energy
⤷ Automation makes headspace for more creative, human work to happen

The last piece especially stroke a chord:

- What AI/automtion enables is not just productivity
- But it makes more space for more human, creative work

And hearing the killer GTMEs TAs in the breakouts...

🦾Eric Nowoslawski Patrick Spychalski Arpit Singh Jorge B. Macías 🇵🇷 Kellen Casebeer

...their crazy enrichments, Claygent prompts, and creative use cases (🔥🔥🔥) are living proof that GTME is not just possible...

↓↓↓

It's real, alive, and growing!

And w'ere happy that GTM Engineer School is playing a part into growing this community.

If you want to be part of next cohort, you know what to do.

Signup to the next cohort

When you get your ticket, you'll walk away with:

→ Eight, 3.5h live sessions of project-based learning
→ Recordings of each session to consume async
→ Slides decks outlining core GTM Engineer principles
→ Storylane demos for each exercise to build in class
→ Notion step-by-step guides of each exercise with pre-readings and prompts
→ Slack community to network with instructors & peers
→ $7000 worth of access to Octave AirOps Cargo 🧱 lemlist Clay
→ 16 GTM ready-to-use workflows
→ Live, hands-on help from expert instructors
→ And...a certificate to display on LinkedIn

PS. This course is the first of a kind, SO:

- Like all firsts, it won't be perfect
- We have no yet dates for future cohorts
- But we're working around the clock with our partners to make it the best experience
- Especially because the support from the community has been 🔥🔥🔥

PPS. Jared and I are amassing tremendous learnings and we're going to spill all the beans in June once the course ends:

- What worked and what didn't
- The good, the bad, and the ugly
- From concept to launch in 5 months

If you want to join us, snag your ticket here (with a 30% off because you’re a subscriber!)

Get 30% off your ticket

All info on the course are:

• Here on our website

• Or share this ROI estimates with your boss

If you have any more questions, my DMs are open ;)

I got this questions few times from applicants.

__

The short answer is:

Yes, each session will start with 45 minutes slides dedicated to show you:

↳ The key GTM principles we’re going to learn

↳ How AI is changing the game

↳ How successful companies are doing it right

But we believe the core of the value of our program is to learn hands-on execution where the work happens — right into top GTME tools.

That can raise some eyebrows. 🤨

And we totally get that.

__

However, in our consulting work, we get asked all the time things like:

↳ “Which tool is best for this?”

↳ “How do you use this tool to do X?”

↳ “I want to do X, but I don’t know how to use this tool to execute on it”

Add the fact that the GTM SaaS and AI industry is having a cambrian explosion of vendors — each with lots of overlapping capabilities and messaging.

↓↓↓

Based on this, we’ve formed an opinion that knowing:

↳ Which tool is better than others

↳ How each is different

↳ And how to use them

Is becoming a true differentiator in current GTM talent.

__

That’s why we’re partnering with the best vendors in the space to share what we *think* are the best out there, and how to actually use them within your company beyond the underlying principles.

↓↓↓

Ultimately, we believe there’s value in paying for vetted recommendations of a specific vendor, and how to use them.

That’s what I do as a consultant all the time.

And that's why we’re creating this course to transfer you a similar skillset.

↓↓↓

We’re aware we’re biased and that our recommendations might not work for everyone, but we still keen to push our opinions on what we believe in.

__

Having said that, we take your feedback very seriously.

So if there’s anything about our vendor's recommendation that didn’t work out for you, we want to hear from you and we’ll consider your feedback for future cohorts of our program.

__

T-14 to cohort starts.

Get your ticket with my promo below.

Get 30% off your ticket

Hope to see you in there!

1) 𝗛𝗼𝘂𝗿𝘀 𝘀𝗮𝘃𝗲𝗱 𝘄𝗲𝗲𝗸𝗹𝘆 → 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗽𝗲𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲

- Most workflows built in class are designed to augment or scale manual processes.
- Think list building, account research, lead qualification, scoring, and content creation.
- We estimate these can saving operators at least 5–10 hours per week, per person.
- Considering a US RevOps manager gets on average $95,000/year, this means that for every $1 spent on the program you’re effectively saving between $4.75-9.48 in annual salary costs

→→→ Translating to a 375%-848% ROI in the first year.

But that's not all!


2) 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 → 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻, 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁

- Students walk away with real workflows and prompts they can start applying right away to your company ops — not just theoretical principles and frameworks.
- Instead of relying on agencies or contractors to build these systems, your team builds the muscle internally — compounding value over time.
- Also, sponsoring professional development is one of the clearest ways to retain high-performing talent, and keep them engaged in their work.
- By supporting hands-on technical education and sponsoring AI tooling, you foster a culture that values experimentation, automation, and creative problem-solving across departments.
- Which turns into a modern culture that will help your employer branding.



3) 𝗖𝗿𝗼𝘀𝘀-𝘁𝗼𝗼𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 → 𝗠𝗼𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝘀𝘁𝗮𝗰𝗸 𝗮𝗻𝗱 𝗵𝗶𝗿𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀

- One of the biggest promises of GTM Engineering and the AI era is the ability to connect multiple SaaS together with APIs to enable differentiated, creative use cases.
- GTM Engineer School is the first course that teaches you both principles, tool-specific deep dives, and then how to connect them together.
- You'll learn to set up and connect Octave with Clay, Clay with lemlist, Octave with Cargo 🧱, and Octave with AirOps!
- Graduates will understand not just how standalone tools work, but how they compare, and what's best for each use case — without relying on external consultants.
- This empowers your team to make smarter and faster tooling decisions, but also hiring decisions if you're thinking of building a GTME team in-house (or hiring consultants!).
- This further builds internal capabilities, helping reduce wasted software spend and hiring mistakes.

If you’re serious about learning how to embrace AI in your GTM and inject it in your processes, team, and stack, grab your ticket below.

Get 30% off your GTME School ticket with my promo code below.

Get 30% off your ticket

Hope to see you in class ;)

__

If you didn't get it from my previous posts, here's why we have TAs:

- GES sessions are live

- Students will build workflows in class

- So when you get stuck, you have an expert to ask for help

__

Here are the Cargo 🧱 experts who'll join teach you agentic GTM.

→ Antonio Vidal — Growth, Ashby

→ Albin Wägmark — Partnerships, Atlar

→ Maxence de Villepion 🧱 — Co-Founder, Cargo 🧱

→ 🦾Eric Nowoslawski — Co-Founder, Growth Engine X

→ Karl Rafidimanana — GTM Engineer, elba

__

Here's what you'll learn from them in class:

• Build an account research agent in Cargo 🧱

• Build a lead qualification agent in Cargo 🧱

• Engage lookalikes of recently closed deals with Ocean.io

• Engage prospects based on product signals

__

To learn directly from these experts, book your ticket below.

We have already operators from Gorgias Ahrefs Culture Amp Mixmax Product Marketing Alliance Airbyte and more on the program!

There are ~35 seats left, and going fast!

Sign up below (and get 20% off with my code)!

Get 20% off your GTME School tickets

PS. If you need your manager to reimburse the ticket, send them this doc.

1) Sales, marketing, and revenue operators of in-house B2B SaaS teams
- Who are looking to learn the GTM Engineering principles
- By building real workflows hands-on
- Directly into pre-vetted tools
- So they can automate their processes and scale the output of their teams

We have operators from Ahrefs, WorkSpan, Culture Amp already on the program.

2) Sales, marketing, and revenue leaders at senior manager or VP level
- Who are looking to hire GTM Engineers for their teams
- And/or agencies to scale their GTM workstreams
- And need to know the fundamentals of GTM Engineering
- So they can make informed hiring and management decisions

We have leaders from Product Marketing Alliance, Mixmax, Aptus.AI already signed up.

IMPORTANT

This program is not designed for seasoned operators who already master the nuances of GTME across outbound AND AI-led content creation.

We’re contemplating the idea to create more advanced programs in future cohorts but we're starting from folks who want to go from 0 to 1.

If that feels like you, grab your tickets below.

Only because you’re part of my newsletter, I’ve got a 20% discount on the ticket price.

Or, DM me your questions!

I'll reply to you ASAP.

Get 20% off your GTME School tickets

- Learn why we're different from other courses
- The full program logistics and syllabus
- Our lead instructors and teaching assistants
- Price and benefits
- Webinar schedule

Jared and I also prepped some docs that you can share with your manager to get your ticket reimbursed by your manager (hope those helps!)

And because you're part of this newsletter, here's a promo code to get 15% off the ticket price!

Get 15% off your GES ticket

--

Just over a month to the start of the first cohort.

Now we're heads down with our instructors to:

- Finalize the course content slides + exercises
- Continue our webinar sessions to answer your questions

PS. If you have any feedback on any part of the program, my DMs are open!

→ Steven Male — Head of Growth Marketing at AirOps

→ Melanie Dell'Olio — AI Solutions Architect at AirOps

→ Andy Muns — Director of SEO at Telnyx

→ Andrea McCormick — AI Solutions Architect at AirOps

→ Abdullahi Elmi — AI Solutions Engineer at AirOps

__

And here are the Clay experts who'll join Yash Tekriwal 🤔 to teach you automated prospecting.

→ Patrick Spychalski — Founder, The Kiln

→ Arpit Choudhury — Founder, databeats

→ Kellen Casebeer — Founder, The Deal Lab

→ 🦾Eric Nowoslawski — Co-Founder, Growth Engine X

→ Jorge B. Macías 🇵🇷 — GTM Engineer & Advisor

To catch them in the classroom and learn how to master AI-led content creation, you know what to do — sign up to the waitlist below.

There are 50 seats available.

We manually screen every applicant — you still have a chance to get your ticket.

Sign up below.
↓↓↓

Sign up to the GTM Engineer School

This week — from today until the end of the week — we'll reveal the experts that will teach you GTM Engineering together with the instructors.

Octave 14

2.66MB ∙ PDF file

Download

Download

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Here's why our TAs are critical:
- Our classes are not self-paced, passive videos
- We'll spend 2h each day building REAL workflows
- In breakout rooms together with your peers

SO, if you get stuck or have questions:
- You can ask your TAs right in the breakout
- So they can give you hands-on actionable advice
- To get you unstuck and back on track

__

Now, here's who'll side with our Zach Vidibor to teach messaging and prospecting in our first module of the course:

→ Josh Whitfield — Founder of CMM

→ Julian Tempelsman — CTO of Octave

→ Bobby Offterdinger — Founder of TAM to Target

→ Jason Pulliam — RevOps at Vitality Marketing Firm

→ Wesley Hoang 🛠️ — Founder of Cymate

If you're on GTME LinkedIn, you know these people need no introductions.

But if you don't know them, just check their LinkedIn profiles and the stuff they put out! ;)

__

Next up:

- This week: Revealing AirOps, Cargo 🧱, lemlist, and Clay TAs
- This week: First emails to buy course tickets will go out to waitlist subscribers
- Next week: Announcing weekly webinar series to mark 1 month to course start

As of today we had 410+ GTM operators on the waitlist from companies like:

Mixmax UserEvidence SpotDraft Clarisights Sorare Pocus Telnyx Veriff Userpilot Airmeet Vercel Culture Amp CB Insights Freshworks HockeyStack Animalz Zuddl Airbyte Cisco Metabase Okta Grammarly Zendesk and more.

But you still have the chance to apply to get in.

Sign up below.
↓↓↓

Sign up to the GTM Engineer School

GES lead instructors

2.41MB ∙ PDF file

Download

Download

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What we're cooking next:

⤷ Modules are finalized, we're building the prompts/templates for students.

⤷ Sending first batch of emails to selected waitlist subscribers to grab their tickets next week.

⤷ Prepping a webinar series with each lead instructor in the 5 weeks ahead of course launch.

⤷ And most importantly, announcing 20 teaching assistants next week who'll support students in breakout rooms together with lead instructors.
(these folks are 🔥🔥🔥)

__

You're still in time to sign up to the waitlist and get a chance to get selected.

Sign up to the GTM Engineer School

1) Secured sponsorships with top GTME vendors 🟢

↳ Octave for messaging
↳ Cargo 🧱 for outbound workflows
↳ AirOps for AI-led content creation
↳ And now lemlist for cross-channel sequencing

Couldn't be more humbled and proud to be building together with these brands!

__

2) Finalizing modules content with instructor — this week 🟡

Week 1 — messaging and prospecting
- Centralize messaging, positioning, and personas playbooks
- Create enriched and verified company/contact prospect lists
- Create custom scoring logic to automate prospecting & routing

Week 2 — cold outbound
- Create personalized email copy based on your messaging
- Enroll high-score prospects into multi-channel cold outbound
- Trigger follow up emails and LinkedIn DMs follow up
- Email deliverability and warmup

Week 3 — warm outbound
- Identify, enrich, and score leads from website visits and forms
- Route leads into tailored workflows based on their score
- Personalize warm outreach based on intent signals
- Trigger multi-channel warm outreach

Week 4 — AI-led content creation
- Create content from a topic aligned with your TOV and brand
- Repurpose content sources into short-form (eg. social, emails)
- Automate optimization of existing long-form content
- Create marketing assets from your messaging library

This is still in flux, but it gives you an idea ;)

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3) Onboarding expert instructors to Slack — next week 🟡

↳ Zach Maxence Tariq Eoin Erwan Lucas will be among our lead instructors
↳ We managed to get the one and only Yash Tekriwal 🤔 teach a Clay module!
↳ Onboarding 25 teaching assistants to support students in breakout rooms

Getting all these folks into one room is not just exciting, it's super fun!

__

4) Creating a GTM plan to build demand — from next week 🟠

↳ Announcing all instructors and TAs next week
↳ Landing page with pricing info also live next week
↳ Organizing 5 webinars with lead instructors
↳ To give applicants a taster of what we'll learn

Also, hustling to get you a VERY special guest to one of these webinars too ;)

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5) Building plumbing of content hosting — from next week 🟠

↳ Account links and free credits for every vendor
↳ Prompts and templates libraries for students
↳ And lifecycle comms like reminders etc.

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6) Early bird sales comms will start — 2 weeks out 🟠

↳ Only 50 people will be selected for cohort 1
↳ We'll prioritize applicants on our waitlist
↳ Ideal profile is GTM operators with 3-5 yrs exp.
↳ There'll be promo codes
↳ And tips to get reimbursed by your employer

We already have 280 people on the waitlist as of today — c.r.a.z.y!

___

That's a lot of moving parts for something launching on April 29th.

But rest assured we're doing our best to get this off the ground ;)

Sign up to the GTM Engineer School

Sign up to the GTM Engineer School