The Genesys is a newsletter for B2B GTM operators keen to keep up with the latest tactics at the intersection of modern go-to-market, product marketing, content, and demand gen practices.

Subscribe to:

  • Keep up with the latest trends in AI, go-to-market, product marketing, content, and demand gen practices.

  • Learn which tools, strategies, and tactics work for different companies — but most importantly how to use and execute them.

  • Develop your own point of view about GTM and growth.

What readers get:

  • LinkedIn updates: All my LinkedIn posts in your inbox, so you never miss a beat.

  • GTM Engineer School updates: Access the next cohort before others.

  • Step-by-step playbooks: Tactical playbooks to execute GTM strategies.

  • SaaS deep dives: In-depth, sponsored deep dives on vetted GTM tools.

Learn more:

Matteo also writes the Hypergrowth Partners newsletter. Feel free to subscribe there too:

Subscribe to The Genesys

Join 1800+ GTM operators reading the latest tactics on B2B SaaS AI, Product Marketing, Content, and Demand Gen.

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Positioning, websites, launches & content for Series A+ B2B SaaS | Duolingo streak keeper 🇯🇵