The Genesys

Hi, I'm Matteo. I run marketing for B2B SaaS teams and write up the systems I build every Tuesday: positioning, content and AI workflows, with the tools named and the numbers attached.

● 6,400+ GTM operators · free · Tuesdays

Latest issue

The context system nobody tells you to build

How to build your own context layer underneath every AI output.

Aug 19, 2026

9 min read

1 Weekly issue

Tuesdays. One system from a live engagement, written so you can run it.

2 Skill of the week

A Claude Code skill you can install and run on your own setup.

3 Office hours

Wednesdays, live. Bring the thing you're stuck on.

Latest

All issues →

Aug 19, 2026

The context system nobody tells you to build

How to build your own context layer underneath every AI output.

Jun 30, 2026

How to build your AI GTM system

The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.

May 16, 2026

Capture the customer story before the details fade

How to turn a customer interview into structured proof, with verbatim quotes, sourced metrics and a signature moment in every story.

May 8, 2026

Skill of the week: battlecards that survive a live sales call

How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.

Apr 17, 2026

Skill of the week: brand kit and TOV guidelines

How to extract your visual identity and editorial voice into structured files that feed your content, landing pages and sales materials.

Apr 8, 2026

Skill of the week: ICP research

How to build ideal customer profiles from verified data and retire the conference-room assumptions.

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One email. No round-ups of other people's posts.

AI for GTM

All posts →

Aug 19, 2026

The context system nobody tells you to build

How to build your own context layer underneath every AI output.

Jun 30, 2026

How to build your AI GTM system

The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.

May 16, 2026

Capture the customer story before the details fade

How to turn a customer interview into structured proof, with verbatim quotes, sourced metrics and a signature moment in every story.

Positioning & messaging

All posts →

Nov 29, 2025

Why AI makes everything sound the same

My podcast with Rahul from Nevara on the homepage mistakes founders make and how to keep your message simple and clear.

Sep 19, 2025

How to find your messaging sweet spot

A four-quadrant messaging matrix, two audit questions and three decisions to make your messaging narrow and differentiated.

Sep 12, 2025

Top 10 product marketing mistakes of B2B SaaS founders

The 10 product marketing mistakes founders make, and why messaging belongs upstream in business strategy.

Content & SEO

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Mar 26, 2026

The AI workflow that scaled 1,600+ comparison pages with Clay

How to ship hundreds of programmatic pages with Clay without turning them into pSEO slop.

Jun 19, 2025

LinkedIn content ops for solo marketers, with Taplio

How to keep the whole LinkedIn content lifecycle running on your own.

Mar 27, 2025

How we shipped 600+ use-case-led SEO pages in under 2 weeks

How the Common Room team and I built the pages with AirOps.

GTM engineering

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Nov 22, 2025

Your next GTM engine is prompt-led

How to cross the GenAI divide and treat your prompts as strategic IP.

Sep 26, 2025

The GTM balance that separates winners from wannabes

How to balance strategy and execution in your GTM, plus the tactical and strategic tests that show which side you're neglecting.

Sep 3, 2025

The three layers of GTM

The three layers that explain why one company publishes 100 articles to 0 traffic while another publishes 10 and fills pipeline.

Founder-led GTM

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Oct 31, 2025

What I recommend in every engagement

What I now suggest in every engagement, after working with 19 Seed-to-Series C startups on GTM, PMM and content in 12 months.

Sep 15, 2025

Founder-led GTM in the age of AI

How smart systems can turn a solo founder into a full GTM team.

May 14, 2025

Craft, taste and quality

Why you need craft to design a better product and taste to brand and market it differently.

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● 6,400+ GTM operators · free · Tuesdays