The Genesys

Hi, I'm Matteo. I'm a GTM consultant for seed to Series C AI and B2B SaaS startups, and cover AI in GTM: context, product marketing, Claude Code, and everything in between.

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6.5K+ GTM experts · free · every week

The context system nobody tells you to build

How to build your own context layer underneath every AI output.

Aug 19, 2026

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How to build your AI GTM system

The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.

Jun 30, 2026

The context system nobody tells you to build

How to build your own context layer underneath every AI output.

Aug 19, 2026

Skill of the week: ICP research

How to build ideal customer profiles from verified data and retire the conference-room assumptions.

Apr 8, 2026

Latest issues

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How to build your AI GTM system

The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.

Jun 30, 2026

Capture the customer story before the details fade

How to turn a customer interview into structured proof, with verbatim quotes, sourced metrics and a signature moment in every story.

May 16, 2026

Skill of the week: battlecards that survive a live sales call

How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.

May 8, 2026

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Learn one new Claude Code every week

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Skill of the week: battlecards that survive a live sales call

How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.

May 8, 2026

Skill of the week: brand kit and TOV guidelines

How to extract your visual identity and editorial voice into structured files that feed your content, landing pages and sales materials.

Apr 17, 2026

Skill of the week: ICP research

How to build ideal customer profiles from verified data and retire the conference-room assumptions.

Apr 8, 2026

Positioning & messaging

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Founders’ biggest differentiation mistakes

My podcast with Sheharyar from Futurenostics on AI content sameness, founder visibility and why clear messaging beats volume.

Jul 11, 2025

Marketing differentiation is a balance

Why AI made bad content easier to produce, and where differentiation comes from when everyone has the same tools.

Jun 15, 2025

Why your sales team doesn't use your messaging docs

How to turn your messaging into something sales can use, with Octave.

Feb 15, 2025