The Genesys

Hi, I'm Matteo. I'm a GTM consultant for seed to Series C AI and B2B SaaS startups, and cover AI in GTM: context, product marketing, Claude Code, and everything in between.

● 6.5K+ GTM experts · free · every week

Aug 19, 2026

The context system nobody tells you to build

How to build your own context layer underneath every AI output.

Skill of the week

Every week

Case studies

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AI tools & trackers

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Data stories & reports

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New here? Start with the best of

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Jun 30, 2026

How to build your AI GTM system

The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.

Aug 19, 2026

The context system nobody tells you to build

How to build your own context layer underneath every AI output.

Apr 8, 2026

Skill of the week: ICP research

How to build ideal customer profiles from verified data and retire the conference-room assumptions.

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Latest issues

All issues →

Jun 30, 2026

How to build your AI GTM system

The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.

May 16, 2026

Capture the customer story before the details fade

How to turn a customer interview into structured proof, with verbatim quotes, sourced metrics and a signature moment in every story.

May 8, 2026

Skill of the week: battlecards that survive a live sales call

How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.

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Learn one new Claude Code every week

All skills →

May 8, 2026

Skill of the week: battlecards that survive a live sales call

How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.

Apr 17, 2026

Skill of the week: brand kit and TOV guidelines

How to extract your visual identity and editorial voice into structured files that feed your content, landing pages and sales materials.

Apr 8, 2026

Skill of the week: ICP research

How to build ideal customer profiles from verified data and retire the conference-room assumptions.

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Positioning & messaging

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Jul 11, 2025

Founders’ biggest differentiation mistakes

My podcast with Sheharyar from Futurenostics on AI content sameness, founder visibility and why clear messaging beats volume.

Jun 15, 2025

Marketing differentiation is a balance

Why AI made bad content easier to produce, and where differentiation comes from when everyone has the same tools.

Feb 15, 2025

Why your sales team doesn't use your messaging docs

How to turn your messaging into something sales can use, with Octave.

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GTM engineering

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Nov 22, 2025

Your next GTM engine is prompt-led

How to cross the GenAI divide and treat your prompts as strategic IP.

Sep 26, 2025

The GTM balance that separates winners from wannabes

How to balance strategy and execution in your GTM, plus the tactical and strategic tests that show which side you're neglecting.

Sep 3, 2025

The three layers of GTM

The three layers that explain why one company publishes 100 articles to 0 traffic while another publishes 10 and fills pipeline.