GTM Engineer School is coming together

Here's the latest and what's next for cohort 1

GTM Engineer School is coming together.

Here's the latest and what's next:

1) Secured sponsorships with top GTME vendors 🟢

↳ Octave for messaging
↳ Cargo 🧱 for outbound workflows
↳ AirOps for AI-led content creation
↳ And now lemlist for cross-channel sequencing

Couldn't be more humbled and proud to be building together with these brands!

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2) Finalizing modules content with instructor — this week 🟡

Week 1 — messaging and prospecting
- Centralize messaging, positioning, and personas playbooks
- Create enriched and verified company/contact prospect lists
- Create custom scoring logic to automate prospecting & routing

Week 2 — cold outbound
- Create personalized email copy based on your messaging
- Enroll high-score prospects into multi-channel cold outbound
- Trigger follow up emails and LinkedIn DMs follow up
- Email deliverability and warmup

Week 3 — warm outbound
- Identify, enrich, and score leads from website visits and forms
- Route leads into tailored workflows based on their score
- Personalize warm outreach based on intent signals
- Trigger multi-channel warm outreach

Week 4 — AI-led content creation
- Create content from a topic aligned with your TOV and brand
- Repurpose content sources into short-form (eg. social, emails)
- Automate optimization of existing long-form content
- Create marketing assets from your messaging library

This is still in flux, but it gives you an idea ;)

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3) Onboarding expert instructors to Slack — next week 🟡

↳ Zach Maxence Tariq Eoin Erwan Lucas will be among our lead instructors
↳ We managed to get the one and only Yash Tekriwal 🤔 teach a Clay module!
↳ Onboarding 25 teaching assistants to support students in breakout rooms

Getting all these folks into one room is not just exciting, it's super fun!

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4) Creating a GTM plan to build demand — from next week 🟠

↳ Announcing all instructors and TAs next week
↳ Landing page with pricing info also live next week
↳ Organizing 5 webinars with lead instructors
↳ To give applicants a taster of what we'll learn

Also, hustling to get you a VERY special guest to one of these webinars too ;)

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5) Building plumbing of content hosting — from next week 🟠

↳ Account links and free credits for every vendor
↳ Prompts and templates libraries for students
↳ And lifecycle comms like reminders etc.

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6) Early bird sales comms will start — 2 weeks out 🟠

↳ Only 50 people will be selected for cohort 1
↳ We'll prioritize applicants on our waitlist
↳ Ideal profile is GTM operators with 3-5 yrs exp.
↳ There'll be promo codes
↳ And tips to get reimbursed by your employer

We already have 280 people on the waitlist as of today — c.r.a.z.y!

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That's a lot of moving parts for something launching on April 29th.

But rest assured we're doing our best to get this off the ground ;)