SEO is dead
If you've read this empty hook too many times, I'm with you. Because it's not.
"SEO is dead". If you've read this empty hook too many times, I'm with you.
Because it's not. But put simply:
Static content is out. Interactive solutions are in.
This change is important.
And here's how to think through it.
1. ๐๐ผ ๐ฏ๐ฒ๐๐ผ๐ป๐ฑ ๐๐๐ฎ๐๐ถ๐ฐ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐
โณ SEO has moved on beyond just written posts
โณ Itโs about creating tools that help users solve real problems
โณ From 'how-to do X' posts to 'here's a tool to do X'
These tools engage users and provide value right away.
โ Think of calculators, quizzes, templates, and libraries
2. ๐ช๐ผ๐ฟ๐ธ ๐ฏ๐ฎ๐ฐ๐ธ ๐ณ๐ฟ๐ผ๐บ ๐๐๐ฒ๐ฟ ๐ป๐ฒ๐ฒ๐ฑ๐
โณ Focus on what users truly want
โณ High-intent keywords can be a starting point
โณ But donโt just chase high search volumes
Look for insights from customer calls, support tickets, and reviews.
โ Use ChatGPT to mine Gong, Clari, G2, and Intercom.
3. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ถ๐ป๐๐ฒ๐ฟ๐ฎ๐ฐ๐๐ถ๐๐ฒ ๐๐ผ๐ผ๐น๐
โณ If โfinancial forecasting softwareโ is a hot topic, act on it
โณ Build a financial calculator or a budget planner
โณ These tools guide users and keep users coming back
They offer a hands-on experience that drives action.
โ Use custom GPTs, Softr, StackBlitz, or Bubble to spin them off quickly.
___
SEO is not dead.
But if you're just writing blog posts, your organic growth might soon be.
Enter use-case-led SEO.
โ Build interactive free products
โ Work back from combined SEO and PMM data
โ Use soft/hard-gating to nurture traffic
PS. I've written a guide on the topic with SEO master Kevin Indig.
Leave a comment or DM me if you'd like to read it.