"SEO is dead". If you've read this empty hook too many times, I'm with you.
Because it's not. But put simply:
Static content is out. Interactive solutions are in.
This change is important.
And here's how to think through it.
1. 𝗚𝗼 𝗯𝗲𝘆𝗼𝗻𝗱 𝘀𝘁𝗮𝘁𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 ↳ SEO has moved on beyond just written posts↳ It’s about creating tools that help users solve real problems↳ From 'how-to do X' posts to 'here's a tool to do X'
These tools engage users and provide value right away.→ Think of calculators, quizzes, templates, and libraries
2. 𝗪𝗼𝗿𝗸 𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝘂𝘀𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 ↳ Focus on what users truly want↳ High-intent keywords can be a starting point↳ But don’t just chase high search volumes
Look for insights from customer calls, support tickets, and reviews.→ Use ChatGPT to mine Gong, Clari, G2, and Intercom.
3. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝘁𝗼𝗼𝗹𝘀 ↳ If “financial forecasting software” is a hot topic, act on it↳ Build a financial calculator or a budget planner↳ These tools guide users and keep users coming back
They offer a hands-on experience that drives action. → Use custom GPTs, Softr, StackBlitz, or Bubble to spin them off quickly.
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SEO is not dead.
But if you're just writing blog posts, your organic growth might soon be.
Enter use-case-led SEO.→ Build interactive free products→ Work back from combined SEO and PMM data→ Use soft/hard-gating to nurture traffic
PS. I've written a guide on the topic with SEO master Kevin Indig.
Leave a comment or DM me if you'd like to read it.
