The first GTM Engineer on GTM Engineering
SO what is a GTM Engineering and why it's not a fad?
GTM Engineer School keeps getting better (ok, I might be biased).
BUT today it felt special (and meta!) to have the *first* GTM Engineer Yash Tekriwal 🤔 run us through some history and princioples (among other things).
SO what is a GTM Engineering and why it's not a fad?
In Yash's own (paraphrased) words:
⤷ It combines RevOps, BDR/SDR, and Marketing in one role
⤷ RevOps: knowledge of data, systems and connecting tools
⤷ BDR/SDRs: knowledge of the business, sales process, and the art of selling
⤷ Marketing/Demand Gen: knowledge of the ICP, advertising, and being creative
Why it's so powerful:
1) Role consolidation speed things up:
⤷ Cross-functional collaboration is resource intensive
⤷ Consolidating multiple roles into one adds substantial speed
⤷ Now few people can do the job (and have the impact!) of entire teams
2) Consolidation means leaner, most effective teams:
⤷ Leaner teams don't just achieve more, they save time, money, and reduce risk
⤷ These savings translate into time-to-market advantage
⤷ Which is critical in our fast-paced, ever-competitive market
3) Automation makes space for more creative freedom:
⤷ With the right (AI) tools, GTMEs streamline/automate part of their workflows
⤷ BDRs love the sales process, but repetitive tasks drain energy
⤷ Automation makes headspace for more creative, human work to happen
The last piece especially stroke a chord:
- What AI/automtion enables is not just productivity
- But it makes more space for more human, creative work
And hearing the killer GTMEs TAs in the breakouts...
🦾Eric Nowoslawski Patrick Spychalski Arpit Singh Jorge B. MacÃas 🇵🇷 Kellen Casebeer
...their crazy enrichments, Claygent prompts, and creative use cases (🔥🔥🔥) are living proof that GTME is not just possible...
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It's real, alive, and growing!
And w'ere happy that GTM Engineer School is playing a part into growing this community.
If you want to be part of next cohort, you know what to do.