Why we're building the GTM Engineer School
If most know which tools to use, actually using them is a different ballgame
About a month ago, Jared Waxman approached me to start a course to help spread the gospel of GTM Engineering. Today, I'm stoked to announce we're one step closer to making it happen.
GTM engineers wouldn't be the same without their stack.
And even if most people know which tools to use, actually using them is a different ballgame.
That's why we're building the GTM Engineering school.
To bring you *experts* that will teach *you* how to use them.
And why we're building the course around vetted tools we believe enable the promise of this role.
We're partnering with the best of the best to give our students:
↳ A clear understanding of the key primitives of this role
↳ Basic use cases to build muscle and confidence
↳ In-class, hands-on sessions led by experts instructors
↳ Free credits, templates, and prompts to build on them
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1) ICP & Messaging → Octave
ICP targeting and messaging personalization are critical primitives of modern GTM.
We're bringing in Zach Vidibor to show you how to centralize ICP and messaging on Octave and actually consistently use it to personalize outreach.
2) GTM workflows → Cargo 🧱
Prospecting, scoring, and routing are other must-have capabilities to achieve an efficient GTM.
We'll work with Maxence de Villepion 🧱 and teach you how to build Cargo 🧱 workflows that do that for your business, on autopilot.
3) AI-content creation → AirOps
SEO is not dead, but it's evolving. And content just become a lot more complex than just writing.
We're partnering with Eoin Clancy to help you build AirOps workflows with human in the loop that will scale efficiency of your content operations.
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Truly humbled for these brands' trust, but even more excited to work together with them to bring you the first cohort of the GTM Engineering school.
First cohort launches in April — only 50 seats available.
Sign up below.