Why your sales team doesn't use your messaging docs

And how to make your messaging actionable with Octave

PMM: "I'm sharing lots of messaging and ICP docs, but no rep reads them or *knows what to do with them*".

I'm hearing this WAY too many times.

And the most shocking part is not that folks don't read.

But that they don't know what to do with messaging.

This is a big problem, but IMHO the problem is bigger than it seems.

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PROBLEM

Tech has never been moving faster, especially if you're in AI or GTM tech.

Weekly ICP changes, new launches, announcements, repositionings, and more.

We're flooded with constant changes and it's impossible to catch everything.

Let alone ACT on it.

It's plain hard to:

- For SDRs/AEs to have all the messaging assets to close
- For PMM to refresh messaging/ICP based on sales
- For SDRs/AEs to update messaging w/o creating silos
- For CSMs to relay top retaining accounts traits

At the pace and with the level of detail needed today.

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SOLUTION

What if there was one, central place where you could bridge:

MESSAGING LIBRARIES
- Structured product messaging
- Rich persona information
- Use cases and benefits
- Proof points from customers
- And competitors, segments, ...

Generated automatically.
But also editable/customizable.

And combine them with...

ACTIONABILITY
- Create persona- or segment- messaging playbooks
- Plug playbooks directly into Clay or Common Room
- To create personalized messages, not just on signals
- But heavily tailored to *your* opinionated messaging

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That's what the team at Octave is building.

And I just don't know why I can't see lots of people talking about them.

- PMM can update messaging where sales lives
- SDRs/AEs can find up-to-date, custom messaging
- And can act on it directly by plugging into a sequencer
- Less silos between SDRs/AEs on ICP/prospecting

I mean, I've created an entire messaging library for Genesys by just adding my URL.
(see below)

PS. Not a sponsored post, just a fan of the product :D