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Founder-Led GTM

Running go-to-market as a founder or a team of one, and the consulting business behind this newsletter.

Founder-Led GTM

What I recommend in every engagement

Oct 31, 2025

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3 min read

What I recommend in every engagement

What I now suggest in every engagement, after working with 19 Seed-to-Series C startups on GTM, PMM and content in 12 months.

Matteo Tittarelli
Matteo Tittarelli

Founder-Led GTM

Founder-led GTM in the age of AI

Sep 15, 2025

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11 min read

Founder-led GTM in the age of AI

How smart systems can turn a solo founder into a full GTM team.

Matteo Tittarelli
Matteo Tittarelli

Founder-Led GTM

Craft, taste and quality

May 14, 2025

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2 min read

Craft, taste and quality

Why you need craft to design a better product and taste to brand and market it differently.

Matteo Tittarelli
Matteo Tittarelli

Founder-Led GTM

My first 3 years as a solopreneur

May 4, 2025

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2 min read

My first 3 years as a solopreneur

The positioning, client count, days worked and revenue growth from each of my first 3 years running Genesys solo.

Matteo Tittarelli
Matteo Tittarelli

Founder-Led GTM

Why people learn marketing from consultants more than CMOs

Mar 9, 2025

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1 min read

Why people learn marketing from consultants more than CMOs

What a 385-vote poll from Peep Laja suggests about who people want to learn marketing from, and why I expect the trend to grow.

Matteo Tittarelli
Matteo Tittarelli

The Genesys

Learn how to build compounding GTM systems with Claude Code.

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