The Genesys

Top 10 product marketing mistakes of B2B SaaS founders

Treat messaging like upstream business strategy, not copywriting.

Sep 12 • 

Matteo Tittarelli

1

The three layers of GTM

One company writes 100 blog articles with 0 traffic. Another publishes 10 and fills a pipeline. Why?

Sep 3 • 

Matteo Tittarelli

6

August 2025

July 2025

Founders’ biggest differentiation mistakes

In this podcast, I join Sheharyar from Futurenostics to discuss:

Jul 11 • 

Matteo Tittarelli

1

June 2025

LinkedIn content ops, looped in

How solo marketers can keep the entire LinkedIn lifecycle humming using Taplio

Jun 19 • 

Matteo Tittarelli

1

Marketing differentiation is a balance

AI hasn’t made content better. It has made it easier to create bad content.

Jun 15 • 

Matteo Tittarelli

Introducing Genesys Brand Kit Generator

A custom GPT to create context and ground your LLM chats and prompts

Jun 13 • 

Matteo Tittarelli

1

May 2025

Craft, Taste, and Quality

Craft shows you know how to design a better quality product, and taste shows that you know how to brand it and market it differently

May 14 • 

Matteo Tittarelli

My first 3 years as a solopreneur

This week marked 3 years as a solopreneur at Genesys

May 4 • 

Matteo Tittarelli

9

2

The first GTM Engineer on GTM Engineering

SO what is a GTM Engineering and why it's not a fad?

May 2 • 

Matteo Tittarelli

April 2025

T-11 days away from GTME School course starts!

Less than 10 seats available to fill up our cohort.

Apr 18 • 

Matteo Tittarelli

“I don’t like when specific products are pushed to me”

T-14 to cohort start

Apr 15 • 

Matteo Tittarelli