The Genesys

Skill of the Week: Brand Kit + TOV Guidelines

How to extract visual identity and editorial voice into structured files that actually feed your content, landing pages, and sales materials.

Apr 17 • Matteo Tittarelli

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Skill of the Week: ICP Research

How to build ideal customer profiles from verified data instead of conference-room assumptions

Apr 8 • Matteo Tittarelli

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March 2026

How to actually know your competitors, not just stalk their website

The 13-dimension framework that turns competitive research from guesswork into a strategic weapon

Mar 31 • Matteo Tittarelli

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The AI Workflow scaling 1600+ comparison pages with Clay

Ship hundreds of programmatic pages without turning them into pSEO slop.

Mar 26 • Matteo Tittarelli

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November 2025

Why AI makes everything sound the same

And how to make your message simple and clear

Nov 29, 2025 • Matteo Tittarelli

Forget Funnels: Your next GTM Engine is Prompt-Led

How to cross the GenAI Divide and treat your prompts as strategic IP assets

Nov 23, 2025 • Matteo Tittarelli and Maja Voje

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What I recommend in every engagement

I worked with 19 Seed-to-Series C startups in the last 12 months on GTM, PMM, and content. Here are the things I now suggest in every engagement.

Nov 1, 2025 • Matteo Tittarelli

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September 2025

The GTM balance that separates winners from wannabes

Most GTM problems don’t stem from bad ideas. They come from imbalance.

Sep 26, 2025 • Matteo Tittarelli

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How to find your messaging sweet spot

Messaging isn’t about volume or extreme focus alone.

Sep 19, 2025 • Matteo Tittarelli

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Founder-led GTM in the age of AI

How smart systems can turn solo founders Into full GTM teams

Sep 15, 2025 • Matteo Tittarelli

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Top 10 product marketing mistakes of B2B SaaS founders

Treat messaging like upstream business strategy, not copywriting.

Sep 12, 2025 • Matteo Tittarelli

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The three layers of GTM

One company writes 100 blog articles with 0 traffic. Another publishes 10 and fills a pipeline. Why?

Sep 3, 2025 • Matteo Tittarelli

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