Archive | The Genesys

Archive

Everything we have published, newest first.

The context system nobody tells you to build

The context system nobody tells you to build

Matteo Tittarelli

Aug 19, 2026

How to build your AI GTM system

How to build your AI GTM system

Matteo Tittarelli

Jun 30, 2026

Capture the customer story before the details fade

Capture the customer story before the details fade

Matteo Tittarelli

May 16, 2026

Skill of the week: battlecards that survive a live sales call

Skill of the week: battlecards that survive a live sales call

Matteo Tittarelli

May 8, 2026

Skill of the week: brand kit and TOV guidelines

Matteo Tittarelli

Apr 17, 2026

Skill of the week: ICP research

Skill of the week: ICP research

Matteo Tittarelli

Apr 8, 2026

Skill of the week: competitor research in 13 dimensions

Skill of the week: competitor research in 13 dimensions

Matteo Tittarelli

Mar 31, 2026

The AI workflow that scaled 1,600+ comparison pages with Clay

The AI workflow that scaled 1,600+ comparison pages with Clay

Matteo Tittarelli

Mar 26, 2026

Why AI makes everything sound the same

Why AI makes everything sound the same

Matteo Tittarelli

Nov 29, 2025

Your next GTM engine is prompt-led

Your next GTM engine is prompt-led

Matteo Tittarelli

Nov 22, 2025

What I recommend in every engagement

What I recommend in every engagement

Matteo Tittarelli

Oct 31, 2025

The GTM balance that separates winners from wannabes

The GTM balance that separates winners from wannabes

Matteo Tittarelli

Sep 26, 2025