Skill of the Week: the Claude skills I build for marketing work, written up so you can rebuild them yourself.
Skills
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May 8, 2026
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6 min read
How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.
Apr 17, 2026
How to extract your visual identity and editorial voice into structured files that feed your content, landing pages and sales materials.
Apr 8, 2026
7 min read
How to build ideal customer profiles from verified data and retire the conference-room assumptions.
Mar 31, 2026
The 13-dimension framework that turns competitive research from guesswork into something your sales team can act on.
