Finding the position, writing the message, and getting sales to actually use it. Differentiation for B2B SaaS.
Positioning and Messaging
Nov 29, 2025
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1 min read
My podcast with Rahul from Nevara on the homepage mistakes founders make and how to keep your message simple and clear.
Sep 19, 2025
2 min read
A four-quadrant messaging matrix, two audit questions and three decisions to make your messaging narrow and differentiated.
Sep 12, 2025
The 10 product marketing mistakes founders make, and why messaging belongs upstream in business strategy.
Jul 11, 2025
My podcast with Sheharyar from Futurenostics on AI content sameness, founder visibility and why clear messaging beats volume.
Jun 15, 2025
Why AI made bad content easier to produce, and where differentiation comes from when everyone has the same tools.
Feb 15, 2025
How to turn your messaging into something sales can use, with Octave.
Jan 10, 2025
How I run positioning and messaging work with B2B SaaS teams.
Nov 28, 2024
My process for creating messaging with AI and turning it into landing pages.
Sep 2, 2024
How your messaging shapes your content strategy and differentiation.
