“I don’t like when specific products are pushed to me”
T-14 to cohort start
"I don’t like when specific products are pushed to me. Can I still learn the underlying GTME principles at GTM Engineer School?"
I got this questions few times from applicants.
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The short answer is:
Yes, each session will start with 45 minutes slides dedicated to show you:
↳ The key GTM principles we’re going to learn
↳ How AI is changing the game
↳ How successful companies are doing it right
But we believe the core of the value of our program is to learn hands-on execution where the work happens — right into top GTME tools.
That can raise some eyebrows. 🤨
And we totally get that.
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However, in our consulting work, we get asked all the time things like:
↳ “Which tool is best for this?”
↳ “How do you use this tool to do X?”
↳ “I want to do X, but I don’t know how to use this tool to execute on it”
Add the fact that the GTM SaaS and AI industry is having a cambrian explosion of vendors — each with lots of overlapping capabilities and messaging.
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Based on this, we’ve formed an opinion that knowing:
↳ Which tool is better than others
↳ How each is different
↳ And how to use them
Is becoming a true differentiator in current GTM talent.
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That’s why we’re partnering with the best vendors in the space to share what we *think* are the best out there, and how to actually use them within your company beyond the underlying principles.
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Ultimately, we believe there’s value in paying for vetted recommendations of a specific vendor, and how to use them.
That’s what I do as a consultant all the time.
And that's why we’re creating this course to transfer you a similar skillset.
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We’re aware we’re biased and that our recommendations might not work for everyone, but we still keen to push our opinions on what we believe in.
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Having said that, we take your feedback very seriously.
So if there’s anything about our vendor's recommendation that didn’t work out for you, we want to hear from you and we’ll consider your feedback for future cohorts of our program.
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T-14 to cohort starts.
Get your ticket with my promo below.
Hope to see you in there!