GTM systems w/Claude Code for Strapi, Crescendo, Common Room, Goodnotes, Octave, Toast, and more.
AI for GTM
Aug 19, 2026
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9 min read
How to build your own context layer underneath every AI output.
Jun 30, 2026
11 min read
The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.
May 16, 2026
6 min read
How to turn a customer interview into structured proof, with verbatim quotes, sourced metrics and a signature moment in every story.
Skills
+1
May 8, 2026
How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.
Apr 17, 2026
How to extract your visual identity and editorial voice into structured files that feed your content, landing pages and sales materials.
Apr 8, 2026
7 min read
How to build ideal customer profiles from verified data and retire the conference-room assumptions.
Mar 31, 2026
The 13-dimension framework that turns competitive research from guesswork into something your sales team can act on.
Content and SEO
Mar 26, 2026
5 min read
How to ship hundreds of programmatic pages with Clay without turning them into pSEO slop.
Positioning and Messaging
Nov 29, 2025
1 min read
My podcast with Rahul from Nevara on the homepage mistakes founders make and how to keep your message simple and clear.
GTM Engineering
Nov 22, 2025
3 min read
How to cross the GenAI divide and treat your prompts as strategic IP.
Founder-Led GTM
Oct 31, 2025
What I now suggest in every engagement, after working with 19 Seed-to-Series C startups on GTM, PMM and content in 12 months.
Sep 26, 2025
2 min read
How to balance strategy and execution in your GTM, plus the tactical and strategic tests that show which side you're neglecting.
Sep 19, 2025
A four-quadrant messaging matrix, two audit questions and three decisions to make your messaging narrow and differentiated.
Sep 15, 2025
How smart systems can turn a solo founder into a full GTM team.
Sep 12, 2025
The 10 product marketing mistakes founders make, and why messaging belongs upstream in business strategy.
Sep 3, 2025
The three layers that explain why one company publishes 100 articles to 0 traffic while another publishes 10 and fills pipeline.
Aug 14, 2025
What I learned when a client ended our engagement because my pace outran their team, and how to find a company's absorption rate.
Jul 11, 2025
My podcast with Sheharyar from Futurenostics on AI content sameness, founder visibility and why clear messaging beats volume.
Jun 19, 2025
How to keep the whole LinkedIn content lifecycle running on your own.
Jun 15, 2025
Why AI made bad content easier to produce, and where differentiation comes from when everyone has the same tools.
Jun 13, 2025
A custom GPT that builds brand context to ground your LLM chats and prompts.
May 14, 2025
Why you need craft to design a better product and taste to brand and market it differently.
May 4, 2025
The positioning, client count, days worked and revenue growth from each of my first 3 years running Genesys solo.
May 2, 2025
Yash Tekriwal, the first GTM engineer, on what the role combines and why it isn't a fad.
Mar 27, 2025
How the Common Room team and I built the pages with AirOps.
