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AI for GTM

Using Claude, Clay and AirOps on real marketing work. Context systems, AI skills, and the workflows I run with B2B SaaS teams.

AI for GTM

The context system nobody tells you to build

Aug 19, 2026

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9 min read

The context system nobody tells you to build

How to build your own context layer underneath every AI output.

Matteo Tittarelli
Matteo Tittarelli

AI for GTM

How to build your AI GTM system

Jun 30, 2026

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11 min read

How to build your AI GTM system

The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.

Matteo Tittarelli
Matteo Tittarelli

AI for GTM

Capture the customer story before the details fade

May 16, 2026

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6 min read

Capture the customer story before the details fade

How to turn a customer interview into structured proof, with verbatim quotes, sourced metrics and a signature moment in every story.

Matteo Tittarelli
Matteo Tittarelli

Skills

+1

Skill of the week: battlecards that survive a live sales call

May 8, 2026

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6 min read

Skill of the week: battlecards that survive a live sales call

How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.

Matteo Tittarelli
Matteo Tittarelli

Skills

+1

Skill of the week: brand kit and TOV guidelines

Apr 17, 2026

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6 min read

Skill of the week: brand kit and TOV guidelines

How to extract your visual identity and editorial voice into structured files that feed your content, landing pages and sales materials.

Matteo Tittarelli
Matteo Tittarelli

Skills

+1

Skill of the week: ICP research

Apr 8, 2026

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7 min read

Skill of the week: ICP research

How to build ideal customer profiles from verified data and retire the conference-room assumptions.

Matteo Tittarelli
Matteo Tittarelli

Skills

+1

Skill of the week: competitor research in 13 dimensions

Mar 31, 2026

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6 min read

Skill of the week: competitor research in 13 dimensions

The 13-dimension framework that turns competitive research from guesswork into something your sales team can act on.

Matteo Tittarelli
Matteo Tittarelli

AI for GTM

Introducing the Genesys Brand Kit Generator

Jun 13, 2025

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1 min read

Introducing the Genesys Brand Kit Generator

A custom GPT that builds brand context to ground your LLM chats and prompts.

Matteo Tittarelli
Matteo Tittarelli

AI for GTM

Where your value lies when AI can build AI

Feb 27, 2025

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1 min read

Where your value lies when AI can build AI

Four skills AI can't cover yet, from business understanding to prompt engineering, and why they point to GTM engineering.

Matteo Tittarelli
Matteo Tittarelli

AI for GTM

Master AI-driven GTM in 2025

Feb 26, 2025

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1 min read

Master AI-driven GTM in 2025

My webinar with Saad Arshed from XGrid on AI in outbound and personalization, prompt engineering, AI content and AI stacks.

Matteo Tittarelli
Matteo Tittarelli

The Genesys

Learn how to build compounding GTM systems with Claude Code.

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