Using Claude, Clay and AirOps on real marketing work. Context systems, AI skills, and the workflows I run with B2B SaaS teams.
AI for GTM
Aug 19, 2026
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9 min read
How to build your own context layer underneath every AI output.
Jun 30, 2026
11 min read
The four-layer Claude Code system I use to run a solo consultancy at the speed of a 5-person team.
May 16, 2026
6 min read
How to turn a customer interview into structured proof, with verbatim quotes, sourced metrics and a signature moment in every story.
Skills
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May 8, 2026
How to build battlecards your sales team will open, with sourced claims, planted landmines and no invented pricing.
Apr 17, 2026
How to extract your visual identity and editorial voice into structured files that feed your content, landing pages and sales materials.
Apr 8, 2026
7 min read
How to build ideal customer profiles from verified data and retire the conference-room assumptions.
Mar 31, 2026
The 13-dimension framework that turns competitive research from guesswork into something your sales team can act on.
Jun 13, 2025
1 min read
A custom GPT that builds brand context to ground your LLM chats and prompts.
Feb 27, 2025
Four skills AI can't cover yet, from business understanding to prompt engineering, and why they point to GTM engineering.
Feb 26, 2025
My webinar with Saad Arshed from XGrid on AI in outbound and personalization, prompt engineering, AI content and AI stacks.